Einstein Music Journal

Open the alluring black and white cardboard cover and you'll see a neat transformation within the window pictured there. It's just one of many gems.


While many have sold out, Cloudberry's popularity is only growing, so jump in quick if something tickles your fancy, cos soon they may all be gone.


Komon is by far my favourite – sounding kind of like Golden Axe vs The Gladeyes, their heavily sunbleached electro pop washed up on the rocks, with pop-rocks on the tongue of the sugary sweet singer – it's glorious drum-fill style girl-sing-along!


Featuring also fanzines and t-shirts with the label's dusty logo (see above), it's a charming wee site. They describe themselves as an "indiepop label purveying the sound of jangly guitars".


A tight as nails release schedule keeps everyone in check: singles are released on the 1st, 15th and 21st of every month.


Stating their ethos, as if you needed anything else to push you over the edge into straight-out, unabashed swooning, they state their beliefs:

Cloudberry believes in
+ unrequited love
+ systems of resistance
+ sense of community
+ DIY ethics
+ international socialism

Oh worddd. Check out the rest of the sweet bands that are on the label. With adorable plastic zip-seal bags and a little picture of the flags of the bands' countries of origin on the back cover, they're so so cute and will make CDR collectors go "squee!".